Singura cale de a descoperi limitele posibilului este de a le depasi pana la imposibil.
Arthur C. Clarke
Stiam ca pentru omul de PR una din metodele de comunicare o reprezinta comunicatul de presa. Acest instrument il ajuta pe omul de PR sa faca cunoscute, de exemplu, noutatile despre produs. Am aflat insa abia dupa ce m-am angajat ca omul de PR este, in 85% din cazuri, si autorul, bineinteles nedeclarat, al "stirilor" care apar in presa scrisa. Omul de PR le propune jurnalistilor ce materiale sa mai apara in ziarele si revistele acestora, ce vedete sa fie pe coperte si este omul de legatura intre jurnalist si vedeta atunci cand se fac interviuri sau se dau simple declaratii.
Omul de PR are o munca de 20 de ori mai dificila decat mi-am imaginat sau decat am citit in carti sau auzit de la profesori. Cei din facultate ar fi trebuit sa ne avertizeze ca vom face munca a cel putin trei persoane: omul de PR, jurnalistul si, de ce nu, vedeta. Poate asa am fi fost mai bine pregatiti si am fi stiut cat sa cerem pe serviciile noastre pr-esti :)
E greu sa fii PR, dar ai parte de o bucurie pe care in putine alte meserii ai mai trai-o. Poti sa te bucuri atat de lauda sefului, de aprecierea vedetei, de respectul jurnalistului, cat mai ales de zambetul larg care iti apare pe fata atunci cand vezi tiparit, negru pe alb sau, de ce nu, color :), cuvinte ce au iesit direct din mintea ta. Omul de PR le face pe toate, dar are parte si de satisfactiile unei munci complexe si complete. Ce mai, e un smecher! :)
Stiam ca pentru omul de PR una din metodele de comunicare o reprezinta comunicatul de presa. Acest instrument il ajuta pe omul de PR sa faca cunoscute, de exemplu, noutatile despre produs. Am aflat insa abia dupa ce m-am angajat ca omul de PR este, in 85% din cazuri, si autorul, bineinteles nedeclarat, al "stirilor" care apar in presa scrisa. Omul de PR le propune jurnalistilor ce materiale sa mai apara in ziarele si revistele acestora, ce vedete sa fie pe coperte si este omul de legatura intre jurnalist si vedeta atunci cand se fac interviuri sau se dau simple declaratii.
Omul de PR are o munca de 20 de ori mai dificila decat mi-am imaginat sau decat am citit in carti sau auzit de la profesori. Cei din facultate ar fi trebuit sa ne avertizeze ca vom face munca a cel putin trei persoane: omul de PR, jurnalistul si, de ce nu, vedeta. Poate asa am fi fost mai bine pregatiti si am fi stiut cat sa cerem pe serviciile noastre pr-esti :)
E greu sa fii PR, dar ai parte de o bucurie pe care in putine alte meserii ai mai trai-o. Poti sa te bucuri atat de lauda sefului, de aprecierea vedetei, de respectul jurnalistului, cat mai ales de zambetul larg care iti apare pe fata atunci cand vezi tiparit, negru pe alb sau, de ce nu, color :), cuvinte ce au iesit direct din mintea ta. Omul de PR le face pe toate, dar are parte si de satisfactiile unei munci complexe si complete. Ce mai, e un smecher! :)
16 comments:
eu urasc knd oamenii astia carora le dam stirile pe tava mai vor si chestii moka de la noi. Ceva de genul: vreau spaga ca sa-mi faci treaba... Shit happens! asta e
Nic
Nu este usor sa vezi cuvintele tale pe hartie sau pe sticla. E ceva mai usor daca nu te ocupi tu direct de asta si daca o faci numai cand ai ceva de spus (nu atunci cand trebuie neaparat sa soui ceva....).
Intr-adevar, asta e job-ul nostru: fascinant, jenant... sunt PR, sunt jurnalist, sunt vedeta/ director de companie, sunt negociator. Fiindca mediem relatia dintre toti actorii, fiindca noi avem tolba cu cuvinte... Mult succes!
By the way, lucrezi cumva in dept. de PR al unei televiziuni?
Da, m-ai prins :) PR in televiziune - asta sunt eu :)
Ma bucur ca esti smechera atunci :P
PR-ul deschide multe oportunitati, dar presupune si confruntarea cu destule obstacole. Daca poti sa te bucuri de ceea ce faci, atunci poti trece mai usor peste greutatile domeniului.
cred ca e groaznic sa iti vezi articolele publicate in ziare si sa gasesti semnatura altcuiva! oricum, orice om "mai mic" trebuie sa faca slujba unui om "mai mare"...e legea slujbei, ca sa zic asa :)
SoReMa eu sunt stundenta la Facultatea de Comunicare din Cj si vreau sa-mi fac licenta pe PR in televiziune. Mi-ar fi de fooooooarte mare ajutor sa vorbesc cu cineva care lucreaza in domeniu. Daca as putea sa-ti pun niste intrebari sau sa discut cu tine m-ai ajuta foarte mult. Asta e adresa mea de mail mehetra13@yahoo.com. Daca ai timp si poti sa ma ajuti contacteaza-ma.
Ira, nu este groaznic sa iti regasesti articolele in ziar, din contra este foarte placut; realizezi ca esti atat de bun in meseria pe care o faci, incat jurnalistii iti copiaza comunicatul; aceasta este una dintre marile realizari ale specialistilor in PR: sa reuseasca sa-si publice informatiile exact in maniera in care le-au scris; doar comunicatele si articolele bune sunt publicate; si sa nu uitam ca orice PR-ist poate sa scrie si sa semneze cu numele lui articole de specialitate(atentie!, PR este domeniul, nu persoana care lucreaza in relatii publice). Un PR-ist nu este un "om mic", ci este mult mai mare decat persoana pentru care lucreaza, pentru simplul fapt ca este de fapt "omul din umbra", cel care a creat imaginea unei vedete sau a unei companii.
"Omul din umbra", sau "omul din spatele cortinei"...
Daca tot vbim metaforic!
Ultimul comment,tot respectul!
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